Nevertheless, Shein seems like a formidable force that can challenge eCommerce giants. However, it’s important to note that Amazon’s high app penetration, almost 57%, makes growing its app downloads more challenging than Shein. The publicity Shein received after overtaking Amazon for app downloads makes the fast-fashion company one to be noticed. The company designs and manufactures clothing and apparel, operating a supply chain that is unmatched in its ability to deliver “fast fashion” (we’ll get to that later). Its headquarters are registered in Guangzhou, China. The self-proclaimed “B2C fast fashion e-commerce platform” was founded in 2008.

Shining a light on Sheinĭespite reaching 81 million downloads worldwide and trending on app stores, Shein has maintained a low profile. In this article, we’ll use data from our eCommerce solutions Research Intelligence and Shopper Intelligence, to analyze Shein and see if it’s truly a threat to retailers like Amazon and Walmart.

How did this Chinese app seemingly emerge out of nowhere to become the most downloaded in the U.S.? The June announcement that Shein may IPO at a $47 billion valuation rattled public attention again. In May 2021, Shein made headlines by overtaking Amazon as the number-one shopping app on iOS and Android.

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